Schiphol is the first European airport with Food Delivery at the Gate for passengers and it's not a case if HMSHost International received the Innovation Award 2017 for its digital strategy. Part of this very project is to enrich the ‘Guest Journey’ in order to offer travellers at Schiphol digital services at any time of day: by now, for example, within 15 minutes they can order food that will be delivered at the Gate.
How it works?
The service is available every day between 07:00 and 20:30. Passengers can order a wide range of meal options via the Deliveroo app or website. The meals are prepared at Kebaya and at The Market, The Grill and The Oven located in the Street Food Market, delivered by HMSHost International. Orders are delivered by scooter at the E concourse or as room service at the Mercure Hotel at Schiphol.
Tanja Dik
Director of Consumer Products & Services
“Schiphol is always looking for best ways to serve its passengers, which spend a relatively large amount of time at their gate. There’s a practical side to this initiative: last year over 68 million people from hundreds of countries came through the airport. The fact is that space for retail and F&B outlets in the terminal and piers is limited. That’s why we come up with innovative concepts like this and keep a close eye on trends in technological and digital developments. If we see opportunities, we’ll then implement them in the hope that we can improve the passenger experience even further.”
Walter Seib
CEO HMSHost International
“We create places To Be. Places where the experience, hospitality and attention to detail is paramount and people feel at ease. Innovative technological developments help us to reach our guests in a busy environment like an airport, and it makes the process of travelling easier and more efficient. With ‘Food Delivery at the Gate’ we have, in cooperation with our business partner Schiphol, a scoop at European Airports. In this way we try to reach more travellers who would like to enjoy their food without a hurry before they board the plane, and pay sincere attention to the digital needs of our guests. Hence creating Places To Be.”
Marlijn van Straaten
Director Marketing & Communications
“Digitalisation is not an end in itself; it helps us to give attention to our guests. With our guest journey we try to embrace the digital needs of travellers. We will continue to build on our digital strategy within our organisation. Teamwork makes the dream work!”