This initiative will be, for what concerns Autogrill Group, also by some events organized within the milanese network of the Bistrot stores - Bistrot Milano Duomo, Bistrot City Life and Bistrot Glorious Cafè, with the aim of introducing the public to some local products and their producer.
An important place will be given to traditional and local productions with producers such as Damman Frères, the eldest Maison Du Thè in Europe and Bargero, a Northen Italy organic egg producer which will have an amazing opportunity to show and share their philosophy. Consumers will also have the chance to get in touch with white Voghera flour, chestnuts and chestnuts flour, Oggiono’s Salami, and local producers such as Rita Tomà, a chestnuts producer coming from Tuscany.
A part from this, all the Bistrot point of sale, selling fair-trade coffee, will also take part to “World Fairtrade Challenge”, an awareness campaign on what Fairtrade does to help the life and work conditions development of the third world producers. During this campaign an ambient marketing activity will be organized in Parco Sempione, challenging pedestrians to take part to the creation of a giant puzzle: the prize is a voucher for a coffee or a cappuccino in one of our bistrot.
The aim of this “back to the origins” strategy, is to gain new consumers by making our windows more colorful and our tastes more inviting. And desirable. This can be considered the first step trough an innovation path that will see the launch of many new products in 2018, promoting an innovation that passes from quality, simplicity and freshness. Autogrill Group, in this way, just started in four Italian points of sale, a collaboration with Slow Food Italia with the aim of putting companies producing quality food in contact with the public and in the meantime, giving our consumers travelling along Italian motorways, the opportunity to taste local products that cannot by find in the big distribution channel and to discover the territory.