Autogrill embraces Le Marche

 A food truck to support La Buona Strada project

The sudden earthquake

24 August 2016
Earthquake.
Epicentre on the Umbria-Le Marche border.

Starting a new life after events of this sort seems impossible. All you see ahead is the dusty shadow of what was once a town full of homes, buildings, businesses. Now, young people with their baggage go off to find work elsewhere, silhouettes disappearing into the distance.

Rebooting from food

In this climate of uncertainty created by the earthquake, when the spotlights have dimmed and the media noise dies down, it’s important to not only rebuild physically but also breathe new life into the local economy, revitalize the stricken territory through initiatives that enable it to reposition itself on the market and prevent depopulation.

Abbraccio Marche

Re-forge the links broken by the earthquake that struck the Apennines in Central Italy in 2016.

This objective was the inspiration behind Autogrill’s solidarity initiative, organized under a wider reaching project - “La Buona Strada” – promoted by Slow Food to raise funds in support of local food producers in the parts of central Italy hit by the earthquake.

Thanks to the proceeds from sales of the “Abbraccio Marche” sandwich in various Autogrill motorway service areas throughout Italy from September to November 2018, a food truck has been purchased to provide economic support for the people affected by the earthquake. With every sandwich purchased, customers contributed 1 euro to the initiative, while Autogrill added on another euro.

The food truck was donated to the Cooperativa di Comunità dei Sibillini on 5 December 2019 in an event organized in Comunanza (Ascoli Piceno) and will serve three provinces hit by the earthquake: Ascoli Piceno, Fermo and Macerata. It will distribute local products to help both the population and its trades people, a function that symbolizes a real revival, restoring dignity to the whole community, who have participated with great pride and motivation in this important and highly visible initiative

Abbraccio Marche

The successful outcome is perfectly in line with the Group’s philosophy and its commitment to l promoting sustainability initiatives in support of people and their territories.

Discover more on AFUTURE.

The Abbraccio Marche sandwich

To create this new sandwich – the “Abbraccio Marche” – Autogrill based itself on the territory in question and focused on fragrances and flavours associated with their local history and traditions.

Love of the land

Abbraccio Marche

Poster in-store initiative

Wrapped in the soft embrace of olive bread are two genuine specialities:

  • aged capocollo (dry-cured neck of pork) made by Vissana Salumi in Visso (Macerata) using exclusively Italian pork and without any ageing accelerators. Founded by the Focacci family in 1972 in the heart of the Parco dei Monti Sibillini, the firm can rely on the natural assets of a pure and uncontaminated territory enjoying the cool and temperate mountain climate that gives this product its value added;
  • typical Marche sheep cheese from the Di Pietrantonio family dairy in Belforte del Chienti, made exclusively with sheep’s milk and aged for around a month without preservatives or colouring. In this small mediaeval township (with a rich historical and artistic heritage), the Di Pietrantonio family has handed down through the generations the craft of shepherding, based on transhumance, in search of the best pastures, in total symbiosis with nature.

Paginatore

Autogrill embraces Le Marche
Capital Markets Day 2019
Autogrill Group in FAB Awards 2019 shortlist with 28 nominations
Autogrill joins Bimbi in ufficio
Seeds&Chips - the 5th Global Food Innovation Summit (2019) – to be hosted by the capital of Lombardia
The Airport Restaurant Month returns in October
Autogrill Group in FAB Awards shortlist with 22 nominations
Autogrill Group takes part in the “Great Fairtrade Challenge”, an event in support of producers in developing nations
Bistrot, the Autogrill brand, participates at Milano Food City Week 2018
Airport Restaurant Month springs up this May
Bistrot: three new openings in Shanghai, Athens and Verona
Autogrill Group renews its Italian network offering with new sandwiches and “Super Life” salads
Food delivery at Amsterdam Airport Schiphol
Autogrill Group opens its first Pret A Manger shop in Utrecht, The Netherlands
Autogrill Group pledge Platinum support for 2018 FAB Conference & Awards
Autogrill is Corporate Sponsor of the 27th Airport Commercial & Retail Conference & Exhibition organized by ACI Europe
Autogrill opens the first Acafé on the A35 “BreBeMi”
National Food Drive Day: Autogrill’s initiatives against food waste
World Food Day: Autogrill Bistrots support the fair trade chocolate industry
Salone della CSR e dell’innovazione sociale 2017
Autogrill at the Ceremony of the XII edition of Master SBS
Autogrill is partner of the Youth In Action for Sustainable Development Goals initiative
Students from Luiss University visit Autogrill Headquarter
Autogrill Group is Corporate sponsor of ACI Europe 26th Airpor Commercial & retail Conference & Exhibition
Bistrot’s first North American locations open at Montréal–Pierre Elliott Trudeau International Airport
A group of students from SDA Bocconi - Master F&B visited Autogrill's Headquarter
TASTE TAKES OFF AT FIUMICINO
Bocconi University students visit the Autogrill Headquarter
European Barista Competition 2016
Salone della CSR e dell’innovazione sociale
A new concept mix for the motorway service station of Nemours
Autogrill hosts a public Consultation workshop on GRI Standards
Hack food: the two winning team hosted at Autogrill's Headquarter
HMSHost Brings Historic L’Auberge Saint-Gabriel Restaurant to Montréal–Trudeau International Airport
Autogrill and Eataly team up for the first time, on the motorway
Fab Awards 2016: Autogrill Group is among the finalists with several projects in short-list
Barista Bootcamp: engaging our people to innovate
Puro Gusto lands for the second time at Frankfurt Airport
Bubbles and Amo land at Munich Airport
Autogrill launches the first motorway Bistrot
Puro Gusto opens at Venezia Mestre railway station
Bistrot at Identità Golose: innovation is in-house
Autogrill inaugurates Le Chef at Geneva Airport
New openings in Germany and Belgium for the concept Amò
Autogrill and Coca-Cola HBC Italia together for Croce Rossa Italiana
Food waste as a raw material of the future: a journey from foodservice to automotive
Autogrill supports Terra Madre giovani – We Feed the Planet
European Barista Competition 2015.
Channel Your Inner Chef: a dish, a story, a thousand lives
Autogrill. 10: Food for sustainable growth
Autogrill. 10 Ten years of sustainability looking at the future
"Stereotrip” the web series produced by Autogrill
"Via Con Me. Narratori in viaggio" literary contest
Celebrate a night of flavours: Il Mercato del Duomo opening party.
Matteo Viviani at Marconi airport
Preview with taste in Piazza Duomo
Social media week 2015
Social media week 2015
Press conference
Chef Antonino Cannavacciuolo at Bologna-Marconi airport
Autogrill and AIRC team up to fight cancer at table as well
Chef Antonino Cannavacciuolo at Fiumicino
Trip to the Vegetable Garden of “Oasi Bosco di Vanzago”, a WWF site
Autogrill together with Coca-Cola HBC Italia support Croce Rossa Italiana
Autogrill & WWF project is part of the European Week for Waste Reduction
Autogrill hosts at Villoresi Est the Finaki Convention on the Digital Connected Community
"Racconti in Autogrill 2014" contest
Food experience and Burger federation opening at Fiumicino
Autogrill & WWF together to feed the earth
Autogrill is partner of the Sustainability Forum 2014
Autogrill is at the Wired Next Fest 2014
“ONE PLANET FOOD” and “Afuture": Autogrill and WWF start up a food waste experimentation HUB
A stop-off in the Future: Grand opening for Villoresi Est
Autogrill together with Connect4Climate in Time Square
Airports Going Green Award
Terrazza Aperol Opening Party
Autogrill launches Project Territorio-Piacenza.
HMSHost wins Corporate Responsibility Award at Schiphol
Autogrill takes part at the CSR Forum 2012
Gilberto Benetton a knight of the French Legion of Honour
Grand Tour: Italy’s food industry tours Europe under the banner of 150 years of national unity
HMSHost and the Chicago Department of Aviation open the O’Hare Urban Garden in Terminal 3
Autogrill supports World Bank's Connect4Climate initiative
On the good road
In Viaggio con Fido
Dal Dire al Fare - from 2011 to 2008
Seventh Annual Forum on Business Ethics and Corporate Social Responsibility
Autogrill participates in Tutto Food- Milano World Food Exhibition
Trinity Forum 2011
FAB - Food & Beverage Conference & Awards 2011
Taste the flavour of Thailand
Flood Veneto 2010
A taste of Parma in Switzerland and Austria
The specialties of Lombardia in France
Food & Beverage 2010 and 2006
Design for All-Innovation Festival
Autogrill inaugurates the MOTTA CAFFE’ BAR at Milano Centrale
European Heritage days
Biennale di Architettura 2010
Autogrill inaugura lo Sky Lounge alla stazione di Milano CentraleAutogrill opens a Sky Lounge in Milan’s Stazione Centrale
20th Annual ACI EUROPE Annual Assembly, Congress and Exhibition
Autogrill opens the Gran Café Mottain the middle of Zurich
2010 Salone del Mobile (Furniture Expo)- Light & Design Restaurant
Progetto Magnifico
Autogrill opens Europe’s biggest food court at the Carrousel du Louvre
Destination Environment. Motorway waste management and ecological “Autogrills”
G8 Summit
The earthquake in Abruzzo
Uk-Italy Business Awards - Investor of the year
MITO SettembreMusica
Meeting festival in Rimini
International Competition of Ideas: “Design and build for everyone, 2007”
Speciale 30 anni - Mostra a Milano
The 2007 International Conference of The Institute of Internal Auditors
Puro Gusto opens in the new Mondadori Multicenter in Piazza Duomo
I Ministri del Tesoro Raccontano 50 anni di politica economica in Italia
3rd European Food Quality Forum
Embry-Riddle & ACI-NA 17th Annual Concessions Analysis Conference
“Planning for everyone, without barriers” Post-graduate course
Airports Council International – North America (ACI-NA) 15th Annual Conference & Exhibition
E-motion
"Safety pit-stop"
ACI Europe- 20th Airport trading Conference and Exhibition - from 2006 to 2011
Autogrill and Italian Food Festivals
Turin Winter Olympics 2006
Food and Wine evening in honour of the "Made in Italy" food industry
6th European Foodservice Summit
Annicinquanta. The birth of Italian creativity
Agrifood
"Next Station, the railway stations of the future"
La Biennale di Venezia
Autogrill opens the first FidoPark
Autogrill Cinema Competition