Autogrill Group opens its first Pret A Manger shop in Utrecht, The Netherlands

For the first time the UK brand is entering the Dutch market.

Through its subsidiary HMSHost International, Autogrill Group is bringing the delicious menu of Pret A Manger with freshly prepared food and organic coffees to Utrecht Train Station in The Netherlands: the official opening was last Monday, 19th March. Pret’s classic menu of handmade sandwiches, salads, wraps, baguettes, toasties, hot pots and sweet treats will be available to enjoy alongside organic hot drinks, juices and smoothies.

 In addiction of Pret's classic offer, the store will include locally sourced meats, brioche buns, fruits and juices, also combining Pret classics with some new items created especially for Utrecht, such as a Smoked Salmon & Egg Sandwich and salads.

To be ready to manage the new public of The Netherlands, for the past months the operational team has been trained in London to experience and take a deep dive into the Pret A Manger standards. The store is now open and the team is excited to bring the buzz of this great UK brand to downtown Utrecht.

 

We’re thrilled to open our first shop in The Netherlands at Utrecht Train Station. Our teams have been training in Pret shops around the world and they are excited to welcome customers into the new shop. We’re looking forward to introduce a variety of Dutch ingredients to our menu for the first time.

 

Michael Haley, Partnerships Director at Pret

The UK brand is an enrichment for us and our guests. Pret and Autogrill Group share the same vision of the business in terms of a sustainable approach, food quality, freshness and innovation.



 

Walter Seib, CEO HMSHost International

 

Since Pret first opened its doors in London in 1986, the company has donated unsold food to the homeless. As part of Pret’s commitment to help alleviate the pressures of homelessness, the shop at Utrecht Station will donate the unsold meals to the ‘Salvation Army’ (Leger des Heils) in Utrecht. Next to Autogrill Group is happy to introduce the reusable cups. Customers who bring their own cup, receive a discount of 50 cents.