"Stereotrip” the web series produced by Autogrill

“They say it’s not your destination that counts but the journey. And the right journey needs the right company.”

It’s the prologue of "STEREOTRIP – Or what happens when you go away on holiday" the web series produced by Autogrill which through Zootropio - amongst the most popular Italian Youtubers – tells about the nevrosis of typical Italian man who is  leaving for a trip by plane.

This mini-series has four 4-minute episodes shot in Autogrill stores at Leonardo Da Vinci Fiumicino airport. They take a comical look at the clichés, neuroses and manias of three friends off to Ibiza for a holiday.

An innovative and effective way to communicate via the social media that is part of the Company’s new social media strategy.

Watch the fourth episode

STEREOTRIP  was produced by Social Content Factory, a creative viral factory of The Story Group, which specializes in new digital languages and branded content.

Social Content Factory

The Story Group