Autogrill continues to amaze, this time with its new Autogrill Più concept

Designed for Italy’s motorway network and ideal for all types of stop-off

That “più” after Autogrill means “more” and is key to the concept.

In fact it indicates the constant goal of the world’s leading travel foodservice operator, that of excelling itself and delighting travellers on Italy’s motorways with a continual stream of new ideas.

It’s doing this today with a concept that was inspired by ever growing consumer demand for healthy foods and the so-called street food trend.

In a single space, whether you have time for a relaxed stop-off or only a quick break, it will be possible to enjoy a richly diversified offering in a setting whose differentiated layout and design make it easy for customers to find what they need.

Comfort area

“After hours and hours of driving I just want to take my hands off the wheel and stretch my legs a moment.”

This is Sabrina speaking. She’s travelling with her family today and now wants to relax a bit. She’s just come into the Comfort area, ideal for a nourishing but light meal and offering dishes prepared on the spot and which can also be composed by the customer according to his or her tastes. There are three concepts:

LA FUCINA –La Fucina self-service restaurant brings together the best of Autogrill’s culinary heritage, with recipes typical of Italian cuisine and visions of a future waiting to be savoured. 1st courses made on the spot, specialities from the grill and other Italian gastronomic delights, as well as pokés and desserts, including top chef creations, for a truly complete taste experience.

BURGER IN – Burger in Somaglia recreates the atmosphere of a typical American steak house. Try its cult dish, the hamburger, made with prime quality meat in various international recipes, and all the other grilled specialities.

“A super salad for me and an Angus burger and a chicken burger for the kids.” Sabrina has made her choice from the CIAO and Burger In menus so she can at last enjoy a bit of peace with her kids before getting back on the road again.

While they wait they use the buzzer service: they sit down at the table they’ve been longing for and can collect their meal when alerted by the buzzer they’ve been given, so no standing around waiting.

Fast area

“Don’t worry, our service is fast.”. 

This is Mario, behind the counter, answering Mr Cecchetti, travelling for business reasons today, who’s just apologized for his haste in asking for information about having a quick meal.

Here too there’s quite a choice:

CAMOGLI&FRIENDS – sandwiches, sandwiches and more sandwiches! From the most classic and iconic to pizzas and focaccias dressed with in-season products according to recipes revisited by “pizza researcher” Renato Bosco, whose mission is to “bring innovation into the world of pizzas”;

STORIE DI CAFFE'- represents the classic and traditional café that welcomes a varied offer, from croissants to sandwiches that include the great classics of the Autogrill assortment, and premium recipes in line with current trends.

SPIZZICO -  changes in order to offer a menu in the spirit of Italy where the real star is the pizza alla pala prepared with genuine, quality ingredients.

PASTARIA - the concept created in collaboration with chef Andrea Ribaldone presents a line of pasta ready in one minute that enhances the flavors of the Mediterranean tradition.

“For me a Camogli please, I’m old generation you know, as well as always being in a hurry,” smiles Mr Cecchetti while he’s at the pick-up point, where he orders, pays and waits for his take-away sandwich.


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