Burger King (hamburger restaurants) and Autogrill reach strategic agreement

 

Friday, May 14, 1999

Milano , 14 May 1999 - Burger King Corporation and Autogrill, two of the largest restaurant operators in Europe, today announced that they had entered into a strategic agreement to open, over 20 years, 500 Burger King restaurants in Italy and Europe. 
During the initial rollout, the majority of restaurants will be opened in Italy (where Autogrill will have exclusive rights), mainly in city centres and shopping malls. A number of these outlets will be run together with Autogrill’s Spizzico facilities, on a dual-branding basis. Wherever possible, Autogrill will also open Burger King restaurants in the multi-facility food-courts it operates downtown, on motorways and in airports, railway stations and exhibition centres.