Spoleto , 06 July 2002 - To celebrate its 25th anniversary, Autogrill has drawn on an original source of material which is unique in the Italian business world: the countless spontaneous references to the company in literary and artistic works (songs, films, books …) produced in a quarter of century of Italy on the move.
The Autogrill references have been identified thanks to the assistance of hundreds of Italians who took part in the recently ended Autogrill competition 25 years in music, cinema and words, which began in March (the prizes were three trips around the Autogrill world: from Milan to Madrid and Athens, from Atlanta to Kuala Lumpur, from the USA to Canada, from Australia to New Zealand). Participants simply had to send in the name of a song, film or book whose stories and emotions are linked to an Autogrill.