Milan , 11 October 2013 - WWF Italia and Autogrill are launching a hub to carry out experiments on the theme of food waste; it will involve the Villoresi Est, Brianza Nord and Brianza Sud motorway service areas on the outskirts of Milan. Within the framework of the WWF’s One Planet Food programme, the project will develop a vertically integrated process whereby the organic waste of the three points of sale will be turned into compost to “feed” a kitchen garden in the Oasi WWF Bosco di Vanzago.
Autogrill’s collaboration with WWF Italia, presented today at the event entitled “Reduce food waste: a recipe for saving the planet”, is within the framework of Afuture, the project with which the Company has committed to developing good sustainability practices aimed at generating innovation within an integrated vision of eco-compatibility and cost efficiency. A process that led in 2011 to the definition of the 2012-2015 Sustainability Roadmap, a strategically important set of guidelines for the whole Group based on improvement objectives identified in the three areas: People, Products, Planet.
The project has high innovation content that Autogrill is testing out in the Greater Milan area as its contribution to Expo 2015. The initiative comes just a few months after the opening of Villoresi Est on the A8 Milano-Laghi motorway (representing the Group’s international best practice in the field of environmental protection and sustainable innovation), the Bistrot Milano Centrale (in Milan’s main railway station, developed with Università di Scienze Gastronomiche, Pollenzo), and the new Terrazza Aperol and Caffè Motta in Piazza Duomo, Milan. They will form a point of sale network acting as an avant-garde showcase in the world of f&b for the millions of national and international visitors who will be taking part in the event.