- High Definition screens in Ciao Restaurants in 46 motorway service areas, from 9th June.
- "Iene" T-shirt with the "Iene" World Cup Menu at Spizzico and Ciao Restaurants.
- Official World Cup gadgets in Autogrill Markets.
Milan, 09 June 2006 - The 2006 FIFA World Cup Football Championships (9th June – 9th July) can also be seen by people on the move – by stopping off at Autogrill. 46 of Autogrill's main motorway service areas throughout Italy have installed High Definition (HD) screens to show all 64 World Cup matches broadcast on SKY and commentated by, among others, Gianluca Vialli, Paolo Rossi and Pierluigi Collina. Further, all Ciao Restaurants in Autogrill's network will be providing a TV for customers to watch the matches broadcast by Rai channels.