A - Product

We want to think innovatively in order to offer our customers products which guarantee safety and quality criteria and which allow them to enjoy and take away a positive memory of their experience in our points of sale

Customer engagement

Surveys and market research to innovate

Our policy is based on listening to customers, consumers and to all those people that our work has an impact on, as well to our staff.

Their voice is at the core of our organisation: through programmes, surveys and research projects, we understand the needs of the market and of those consumers who play a key role as supporters, partners and agents of change.

Feel good

“FeelFeel good? good?” is Autogrill Group’s customer satisfaction rating system, created in 2009 to measure perceived quality so that measures can then be taken to improve the services, goods and brand reputation. In 2018, the programme also use a new surveying method that could better measure the strength of customer relationships and drive strategic decisions, integrating the diverse approaches to customer understanding developed in different countries.

In Europe, a new program called "Customer voice" uses an interactive platform where customers can share their experiences at food & beverage locations, providing the Group with information and tips for improvement. In North America customer satisfaction is tracked through a partnership with the Global Response agency and through sentiment analysis on social media. In 2019 the International area embarked on a major change management project, "Return on Attention," designed to lead store personnel through a process of improved quality of service and customer retention.


Supply chain

The relationship with suppliers is extremely important to have consistently good products and services that measure up to expectations. As for any corporate process, the selection of suppliers is also aimed at finding quality, flexibility and the highest professional standards.

Autogrill Group Supply Chain Sustainability Guidelines

Our care for establishing a sound relationship with our suppliers – of goods and services – involves our ethical principles as well as the quality and safety of our products.

For this reason, we have published the Autogrill Group’s Supply Chain Sustainability Guidelines, in partnership with the Global Compact Network Italy Foundation, laying down general supplier-assessment standards and the basic principles underlying the Group’s sustainable Supply Chain Management Approach.

In the Europe area, suppliers do not only adhere to the Ethical Code, they also have to abide by specific social and environmental criteria, while in North America they must endorse the “Supplier Code of Conduct”, with rules on the purchase of food and soft drinks.

Lastly, the International area has embedded the Supply Chain Sustainability Guidelines in all of its new supplier agreements, with the suppliers expressly committing themselves to endorsing their principles and contents.

To find out more: Autogrill Group Supply Chain Sustainability Guidelines.

Innovative cooking

Development of new products

In Italy, Spazio Fucina is a veritable research laboratory where the company’s chefs and guests known all over the world test new ingredients, develop new ideas, recipes and culinary concepts, translating the inputs of the new eating trends, the evolution of nutritional standards and cooking technology into products that add up to the range of eating options available in the Group’s stores. The experimental kitchen, an embodiment of the innovative approach that Autogrill stands out for, is also the place in which new technology is tested to find new ways of preparing and serving food, such as using less electricity without compromising on the taste of the food.

The Culinary Council is an international culinary innovation programme through which Autogrill is helped by experts in sociology of consumption, food writers and famous people working with food (from world-known chefs to nutritionists) to develop innovative menus for its stores.

Healthy, balanced menus

In all countries served, there are many different options for vegan and vegetarian diners and those who prefer a healthy, low-calorie lifestyle. New concepts like Leon and La Place focus on well-balanced menus, while at existing locations solutions are developed from simple, genuine ingredients and balanced menus are created with input from nutritionists and popular scientists, who help define new recipes and menu categories consistent with a healthy lifestyle. External partnerships are developed to guarantee a supply of quality gluten-free and organic foods. Many options are available throughout the Group for those who choose a vegan diet, and in some markets, where relevant, halal and gluten-free products are marked with their own sticker. 

Eat Well Travel Further

In the USA, HMSHost has launched “Eat Well. Travel Further”, a pilot project focussed on providing ready-made products and related services for specific nutritional and dietary needs, such as highly-nutritional high-protein “lunchboxes” and probiotic drinks. Even in the International area, Autogrill has worked at offering specific products for people with special dietary needs, by expanding its range of gluten-free, high-protein, lactose-free and halal foods.


Quality and certifications

Our Management System starts with the selection of the suppliers and is based on an in-depth sharing of values and goals between the Group and its business partners. In addition to the usual assessment and monitoring procedures, a self-auditing plan has been added to the Management System of each country, which covers a whole range of procedures that take place in the stores and are centrally coordinated, to make sure all health and safety standards are complied with.

Suppliers undergo preliminary assessments to rate how well they meet the Company’s quality standards, according to H.A.C.C.P. procedures (Hazard Analysis and Critical Control Points) which involve accurate microbiological, chemical, physical and product tests across the supply chain, the frequency of which depends on a preliminary risk assessment.

In North America, the Group has a quality control and food safety program administered by an outside company, based on the Food and Drug Administration Food Code in the United States and the Safe Food for Canadians Act in Canada. Each location is inspected without notice at least twice a year, and the Quality Assurance department reviews the audits and oversees implementation of the improvement plans proposed by the store managers.

Main certifications

Certification Applies to: 
ISO 9001:2015 on Quality Management Systems Italy: Autogrill Italia S.p.A. and Nuova Sidap 
ISO 22000 on Food Safety Management Italy: Autogrill Italia S.p.A (HQ and MAO); Greece: Autogrill Hellas EpE
ISO 9001:2015 (provision of technical project management services) Italy:Autogrill Italia S.p.A.
Greece: Autogrill Hellas EpE
BS OHSAS 18001:2007, UNI ENI ISO 45001:2018 Italy: Autogrill Italia S.p.A. – HQ and airport locations
Halal certification from MUI (Majelis Ulama Indonesia)  Pizza Hut at Bali airport, locations at Bangalore airport (HMSHost International), Majia Sumai (China), Pizza Hut and Burger King in Jakarta, airport locations at Bangalore and Hyderabad (HMSHost International) 
Diverse Food Safety program  Locations in Bali (HMSHost International), locations at Schiphol airport (HMSHost International) 
FSSAI (Food Safety and Standards Authority of India)  Airport locations at Bangalore and Hyderabad (HMSHost International) 
NVWA (Netherlands Food and Consumer Product Safety Authority)  Locations at Schiphol airport (HMSHost International)
EIQA Irish Food Safety Quality Awards HMSHost Ireland


Animal Welfare

To date, Autogrill Italia uses only eggs in shell and egg products from free range hens (as minimum standard) for directly operated points of sale and proprietary brands. The Company was one of the first in the industry to adopt a practice that in 2009 enabled it to win a Good Egg award from Compassion in World Farming, the foremost International advocate of wellbeing for farm animals, for its commitment to using only eggs in shell from hens not raised in cages.

In March 2016, HMSHost, the Group’s American subsidiary, announced it was switching to using cage-free eggs in its over 2,000 restaurants in airports and on motorways in the United States by 2025. In The Netherlands, HMSHost International entered an agreement with Kipster, the award-winning zero-impact organic farming business that guarantees the highest standards of animal welfare on its farms. An approach that enabled it to win three Better Life Label Stars and obtain Planet Proof certification for its egg production.

The practice is currently in place also in most of the European countries in which Autogrill Europe has operations, the objective being to gradually extend it to all directly operated proprietary concepts. The Group’s European subsidiary is thus committed to switching to cage-free eggs in all its European points of sale by 2025.

Destination future
A journey into the “heart” of Autogrill: the Spazio Fucina

“Down here we bring our flavours to life”

Latest update: Wednesday, April 29, 2020 - 09:52