- A pilot phase in ten locations will be extended to another 20 in autumn. Over 100 points of sale to be equipped by 2007
Milan, 19 May 2006 - Starting 21st June, Autogrill will introduce dishes and products for celiac sufferers in points of sale on high-traffic sections of motorways in central and northern Italy and at Malpensa Airport.
Promoted by the Italian Celiac Association (AIC) and scrupulously implemented by Autogrill, the project offers a full menu for travellers with gluten intolerance in a context where their specific needs are not normally met. This means that people on gluten free diets now have a wider choice when eating out. The AIC, in fact, has been campaigning for years to educate private f&b operators, school canteens and any other operators in a position to make life easier for people with serious diet problems.