Autogrill presents ‘aldente’, the new corner dedicated to pasta cooked in the best Italian tradition

Thursday, October 9, 2003

Milan, 09 October 2003 - ‘aldente’ is the name of the new pasta corners that Autogrill will be introducing across its network over the next few months. The first “aldente” made its debut today in Castel Romano, at the McArthurGlen designer outlet, where guests attending the opening of the new center were served the first portions of ‘aldente’ penne, trofie, pansotti and garganelli.
Pasta is nothing new at Autogrill, of course. Pasta and rice dishes, prepared in front of the customer, have always been a key factor behind the success of the Group’s Ciao self-service restaurants.
“This tradition and our experience in serving 10 million plates of pasta every year in our Ciao restaurants are the genesis for ‘aldente’,” explains Serena Campana, head of self-service concepts and snack bars. “The new concept offers the quality and freshness of restaurant food, in a quick, informal setting designed for people who do not want table service but would like to enjoy a plate of pasta as an alternative to pizza or sandwiches.”