Autogrill leads BURGER KING® to France

  • New agreement between the two Groups to develop travel outlets in Europe
  • Autogrill operates over 140 BURGER KING® restaurants worldwide
Thursday, November 29, 2012 - 08:51

Milan, 29 November 2012 - Autogrill Group (Milan: AGL IM) and Burger King Worldwide (NYSE: BKW) have entered a new agreement to extend their partnership to France, Switzerland, Poland and further restaurants expected to open in Italy, Czech Republic, Germany and Holland.
The first opening in France will be at Marseille Airport to be followed by another in the Reims Champagne motorway service area.

The international collaboration between the two Groups started up in the United States in 1982.

“Bringing the BURGER KING® to a market like France renews a consolidated partnership which we now intend to strengthen in Europe as well.” – said Roberto Colombo, Autogrill’s Chief Operating Officer European Countries.

“We are confident that Autogrill will help introduce the BURGER KING® brand to French travellers looking for high quality, tasty and good value food“ – said Leo Leon, Vice President and General Manager, Mediterranean Division, Burger King EMEA.

Autogrill currently operates over 140 BURGER KING® restaurants (104 in North America, 35 in Europe  and 5 in Asia ), which generated total revenues of more than US$240m (over €170m)  in 2011. 

Customers will have the opportunity to personalize their meals with the “Have It Your Way”, formula. Alongside the wide menu range, new products will be developed to meet the expectations of French consumers. Furthermore, the new BURGER KING® restaurants in France will be offering customers the iconic WHOPPER® sandwich, the BURGER KING® brand’s flagship product for over 50 years.

Autogrill has around 900 Food&Beverage locations (motorways, airports, railway stations, high streets and shopping centres) in 16 countries in Europe, including Italy, accounting for 54% of its Food&Beverage revenues. In this sector, France is Autogrill’s biggest market in Europe after Italy in terms of size and number of channels.