Autogrill enters Rotterdam The Hague Airport


  • Operation worth around €55m over the 10-year contract
  • Full restyling of the offering with four new concepts in 2018
Thursday, September 29, 2016 - 11:01

Through its HMSHost International subsidiary, Autogrill (Milan: AGL IM) has entered Rotterdam The Hague Airport by taking over the management of four food & beverage points of sale (out of a total of five at the airport). The contract, just signed, is worth €55m over 10 years.

Under the agreements, HMSHost International will take over four of the restaurants at the airport on 1 October 2016 and operate the existing concepts for the first 18 months, after which, in 2018, there will be a full restyling of the offering with the opening of four new concepts: Kiosko, a take-away food brand, La Place, famous for its sandwiches and juices prepared on the spot, a Starbucks and a Metropolitan Bar & Kitchen, a full-service restaurant.

Rotterdam The Hague Airport has grown fast over the last few years and with around 1.7 million passengers in 2015 it is the 3rd biggest airport in The Netherlands, serving an area of strategic importance for the country, including Europe’s biggest commercial port.

“HMSHost is determined to grow significantly in the airport and railway channels, so The Netherlands offers many opportunities,” said HMSHost International CEO Walter Seib. “Thanks to our consolidated operations at Amsterdam-Schiphol Airport, we entered the railway station channel last year and are now keen to start up in Rotterdam The Hague too. This airport, which is aiming to become the best regional hub in The Netherlands and one of the biggest of its kind in Europe, is in an important phase of growth, with plans to increase the number of destinations served and completely renew the landside, a development in which HMSHost will be one of the main players.”