Autogrill, three new ideas to help research into genetic disease
Milano , 17 October 2002
The starter flag has waved for the second edition of "Autogrill in viaggio con Telethon", the major charity campaign organized from 17 October to 22 December, which will again involve millions of customers on Autogrill’s Italian network in raising funds for scientific research into more than six thousand genetic diseases. In 2001 donations raised in Autogrill locations (in city centers, on motorways, in airports and railway stations) together with the figure contributed directly by Autogrill amounted to a grand total of more than one billion 800 million Italian lire: a major contribution to the overall sum of 44 billion raised last year by the traditional 36- hour television marathon broadcast on the three channels of the RAI state network. Today, after this highly successful debut, Autogrill is aiming at even higher figures. The 10,000 employees in its more than 450 locations throughout Italy have already received full information about the scheme in order to promote and explain the project, which is based on three types of donation.