Since 1971, Starbucks Coffee Company selects - according to ethical criteria - and toasts the highest arabica coffee quality.

Starbucks is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle and founded in 1971. As the world's largest coffeehouse chain, Starbucks is seen to be the main representation of the United States' second wave of coffee culture. Its mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”.

The vision is to “treat people like family, and they will be loyal and give their all.”.