Cold coffee products and new Bakery: fresh novelties upcoming at Autogrill

With summer on us, the Group upgrades the offering on its Italian network

April saw three new sandwiches and the Super salads, and the innovation drive continues in June with a series of products specially designed to make travellers’ stop-offs even more fun. This is how coffee, a traditional favourite for all Italians, is now morphing, with all its versatile flavour and aroma, into a cold version and combining with other ingredients with a suitably summer feel.

Collaboration with Kimbo

The blend for iced coffee specially created for this new offering was produced in collaboration with Kimbo, the hero brand of Neapolitan coffee and a partner of Autogrill, whose prime strength is the quality of its raw materials.

The new “summer edition” range has 18 new products in the following five categories:

  • Coffee on the rocks, for lovers of classic coffee but in refreshing new versions: Iced Coffee, Salentino Coffee, Shaken Coffee and Coffee Granita with or without cream;
  • Freeze Cappuccino, the most mouth-watering category, for millennials in search of sweetness and freshness: Choco Freeze, Gianduia Freeze, Pistachio Freeze, Cappuccino Freeze and Cappuccino Freeze with cream;
  • Coppissima, for really self-indulgent customers, a perfect mix of cold chocolate and whipped cream;
  • Coppa del Nonno, a great classic, to enjoy plain, with a coffee poured over it or with cream;
  • Cold Chocolate, based on chocolate sorbet in the following versions: cold chocolate, cold chocolate with coffee, cold chocolate with cream and cold chocolate with a Coppa del Nonno.

#COFFEESTORIES: the social campaign telling a contemporary story

Autogrill stays new not only in its commercial offering but also in its communication, by exploiting every opportunity to move with the times. It embraces a new way of talking about its evolution, it uses storytelling and the language of the social networks. So the “Coffee Stories” campaign launched in 2012 now has a new look, having become #COFFEESTORIES in 2018. On one hand it will continue to tell consumers about the values attaching to drinking a coffee while travelling and on the other it will speak of the emotions and personal experience of taking a break, and all of this in a modern key.

Not only coffee: the sweet break with the new Bakery

In line with the trends of the moment – consumers increasingly partial to a treat at the end of the meal or a deliciously fancy snack -  Autogrill is enriching its offering, from mid June on, with the Bakery line, a series of sweet products to be eaten sitting comfortably or taken away for the journey.

These are the new products:

  • Classici: croissants made with fresh sourdough;
  • Sfizi: chocolate and walnut cookies, mini red velvet and cheesecake;
  • Novità: pear and chocolate puff, classic Torta della nonna with pastry cream and almonds and Tartlet with pastry cream and fresh strawberries.

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