Strategy

Autogrill successfully looks to the future by engaging in dialogue with all cultures and providing ever-new solutions which create value by combining quality and efficiency, tradition and innovation, development and environmental sustainability.

Testo: 

Scenario

 

Expansion into new geographic areas

  • Emerging markets: ready to make the most of new opportunities and establish a strong presence
  • The Group aims at developing in emerging markets, characterised by a rapid growth in international mobility for travel purposes. Last year Autogrill continued its expansion into Asia, by increasing its presence in Vietnam and Indonesia, and launched new activities in the Middle East and in the United Arab Emirates.
Emerging markets: a story yet to be told

ACI total annual airline passenger growth forecast (2011-2031)

 ACI total annual airline passenger growth forecast (2011-2031)

Northern Europe: we strengthen our presence in airports and railway stations

Autogrill aims at increasing its presence in Northern Europe, an area with good growth opportunities for food and beverage services to travellers in the next few years. Last year the Group boosted development in the United Kingdom, Germany, Sweden and Denmark, and entered the Finnish market.

Northern Europe: a growth opportunity

Focus on airports and railway stations

ACI total annual airline passenger growth forecast (2011-2031)

Previsioni di crescita annuale passeggeri aerei totali ACI (2011-2031) 

A targeted strategy specific to each channel

Autogrill aims to continue growing in the airport channel, both in countries in which it already operates and in new geographic areas with good traffic development forecasts. The Group is also interested in business opportunities at railway stations, now flourishing thanks to high speed train services. The Group's commitment on motorways is more selective and targeted, considering the limited growth potential for this channel in developed countries and the considerable investments necessary to enter new markets.

An innovation-driven strategy to establish new trends

Autogrill looks to the future and transforms its restaurants into new generation spaces, diversified by design, supply and services. Through the constant search for new food and beverage and service solutions, as well as the strategic partnerships with sector leading brands, the Group aims to successfully meet 21st century travellers’ expectations.

3 transformation pillars

NEW OFFERING

NUOVA OFFERTA

BRAND / CONCEPT:

  • Concept factory
  • Partnership with external brands
  • Innovation at design and environment levels

PRODUCTS:

  • Offering innovation
  • Merchandising
  • New promotions

CENTRAL ROLE OF CUSTOMERS

CENTRALITÀ DEL CLIENTE

NEW SERVICES:

  • For traveller targets
  • For needs and demands

CUSTOMER RELATIONSHIP MANAGEMENT/ LOYALTY:

  • Loyalty programmes
  • New digital tools

BUSINESS MODEL FINE-TUNING

RIVOLUZIONE INDUSTRIALE

PARTNERSHIP:

  • F&B experts
  • F&B suppliers

PROCESSES:

  • New supply chain
  • R&D with advanced technical centres
  • Sustainability

 

 

Testo: 

In short

 

Nord America

  • Improvement of commercial performance

 

Europa

Northern Europe:

  • Expansion into new airports.
  • Increased capture rate and average bills at the restaurants managed. 
  • Increased presence in railway stations.

Continental Europe:

  • Innovation and rationalisation for motorways.
  • Improved commercial performance at the restaurants managed
  • Selective development for airports and stations. 

 

Mercati Emergenti

  • Expansion and strategic positioning at airports.
  • Selective development for other channels.

 

 

Latest update: Friday, July 31, 2015 - 14:25